The company says nonprofits that add the button to their fundraising events on Zoom can expect to see 50 percent more donors make contributions during the event.
Attendees who contribute also get access to special theme backgrounds that signal they’ve donated. Immediately after they make their gift, they receive a tax receipt by email, and their name is added to a live ticker of donors on the video feed. The panel includes the name of the nonprofit the campaign supports, the drive’s fundraising goal, and a running tally of the people in the Zoom session who have donated.ĭonors can contribute by text or through the donate form on Zoom.
The app translates the campaign link into a panel that pops up on the right side of the screen for all call participants. Nonprofits that aren’t in the database can work with Pledge’s support team to get approved and added to the list.Īfter event hosts complete the campaign form, Pledge generates a link for hosts to drop into the chat on their Zoom calls.
They can start a campaign by selecting at least one charitable beneficiary from the more than 2 million nonprofits in Pledge’s global charity database. Free and paying users of Zoom can activate the donate button by going to their Zoom account settings, switching on Zoom Apps, and installing the free app.
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